A Step Toward American Energy Independence

High Roller Sand announced today the commencement of shipping the first trucks from their new in-basin plant after beginning production of high quality hydraulic fracturing sand last week. This fully automated, state-of-the-art-facility is projected to be operating at full capacity & capability in 30-45 days. The plant has opened fully contracted with a blue-chip customer base. Sales, Customer Service and a 24/7 dispatch will be coordinated through the new Midland, TX office located at 310 W. Wall Street, Suite 550.

High Roller Sand has successfully completed this project on time and within budget with a clear vision on safety, quality, efficiency, cost and reduction of customer downtime. To achieve these goals, six silos have been constructed, substantial water wells have been secured for production, and premier equipment has been installed including an automated high-speed truck load-out and a drop/swap Box Farm system. Customer load-out efficiency will be facilitated by 24/7 dispatch. High Roller’s Sand’s pre-opening contracting success reflects the new plant’s ability to reduce customer downtime due to its location, low-cost structure, High Speed automated truck load-out and a passion for excellent Customer Service. They are strategically located at 6435 County Road 308, Kermit, Texas for low traffic ingress and egress to prime Northern Delaware and Northern Midland basins just 8 miles north of Kermit with a private road off FM1218.

Committed to a safe eco-friendly environment, High Roller Sand has received the Texas Conservation Plan (TCP) Certificate of Inclusion. They are one of the only producers approved in the northern sections of the deposit and plan to continue to operate under a sound dunes sagebrush lizard (DSL) Conservation and Habitat Improvement Plan.

High Roller Sand

“We are committed to providing the highest quality 40/70 and 100 Mesh natural sand proppants, placing safety first for our employees, customers and community. We intend to supply our customers efficiently with minimum downtime and at the lowest total cost. The Innovation of in-basin sands, with a game changing cost profile, is an important step towards American Energy Independence” stated Dave Frattaroli, Executive Vice President of Business Development, High Roller Sand.

For more information and photos, visit highrollersand.com or call: (844) 695-7263


  • Frac Sand Equipment Expo Begins 9:00 am
  • Exhibitor Setup for Frac Sand Conference 1:00 pm
  • Frac Sand Equipment Expo Ends 4:00 pm
  • Speaker/Sponsor Reception at Frac Sand Equipment Expo 4:00 pm



  • Networking Breakfast in Exhibit Hall 8:00 am
  • General Sessions with Breaks in the Exhibit Hall 8:30 am
  • Conference Closes 12:00 pm
  • Exhibit Hall Beak Down & Move-Out 12:00 pm
  • Conference Golf Outing 1:00 pm


  • Frac Sand Equipment Expo 20'x40' Space $3,500
  • VIP Dinner on November 19th $7,500
  • Coffee Mugs SOLD
  • Notebook SOLD
  • Speaker/Sponsor Reception on November 18th SOLD
  • Conference Mobile App $3,000
  • Day 1 Kick-Off SOLD
  • Day 2 Kick-Off $3,000
  • Lanyard SOLD
  • Networking Lunch on November 19th SOLD
  • Networking Reception Glasses SOLD
  • Day 1 Morning Break (Video ad) $2,500
  • Day 1 Afternoon Break (Video ad) $2,500
  • Day 2 Morning Break (Video ad) $2,500
  • Day 2 Afternoon Break (Video ad) $2,500
  • Case Study 1 $2,500
  • Case Study 2 $2,500
  • Charging Station $2,500
  • Printed Program $2,500
  • Conference Wifi SOLD
  • Golf: Water Bottles SOLD
  • Golf: Hosted Hole (Beverage Station & Contest) $3,700
  • Golf: Hats $3,500
  • Golf: Cigars $3,200
  • Golf: Divot Tools $3,200
  • Golf: Balls $3,200
  • Golf: Towels $3,200

The Frac Sand
Summer Happy Hour

Event Registration – $25