Should you register for the largest frac sand conference of the year? Will anyone be there? Will my company allow me to go? Will it be safe?
These are all legitimate questions being faced by the frac sand industry right now. With only two months until the largest industry event of the year, the questions are becoming a little more urgent. We thought we would touch on a few of them:
Will anyone be there?
Of course. With 100+ registrants already, we’re expecting a decent turnout. We won’t hit the 700-attendee mark like we have in the past couple of years. Realistically, it may only be in the 200-300 attendee range. But even then, there will be great opportunities for meeting industry leaders. And less competition to win those opportunities. It is our hope that attendees will look back at this year’s conference and say “Wow. Despite being a little smaller than normal, that was the best frac sand conference yet!”
Think about it. There is so much to talk about. There is so much in flux in the industry right now (bankruptcies, mergers & acquisitions, contract terminations, direct sourcing vs. bundling and re-bundling, a lot of personnel changes, mobile mining, etc.). I’m not sure you can afford to miss this event.
Will my company allow me to go?
Some companies may have travel restrictions in place right now, either due to financial stress or COVID concerns. But not attending the conference would mean NOT selling and NOT building/maintaining those vital relationships. Don’t be penny wise and pound foolish. Nothing beats face-to-face marketing. With all the changes in the industry, you need to see and be seen. For most attendees, the San Antonio location means an easy drive to the conference.
Will it be safe?
In regards to safety, the Hyatt Regency Hill Country Resort is following all the recommended safety protocols. We’ll be social distancing. We’ll have face masks. We’re used to all of that now. So why not attend a conference? I’d imagine there is more risk in going to the grocery store than in going to a conference!
If you have other concerns, please feel free to reach out to Pete Cook (firstname.lastname@example.org) to let us know, and to give us a chance to address any questions you have.
We look forward to seeing you in San Antonio. We’ll give you a warm hand shake, or, rather, elbow bump!